Use of cookies and third party cookies

A Faster Horse is a neutral platform and brand working for the common development of the industry. Although, the concept was initiated by Seco Consultancy Services (the consultancy department of Seco Tools AB), which is focused on creating valuable services (both online and offline) for all players in the industry. From a legal perspective, A Faster Horse belongs to Seco Tools AB, but is a free spirit that fosters collaboration in the industry. Therefore, the following text refers to Seco Tools AB. 

USE OF COOKIES ON OUR WEBSITE

We use cookies to collect information about and store your online preferences. Cookies are small text files that a website transfers to your browser, which may then store the cookie on your hard drive. In several places the Internet pages make use of what are known as cookies. They help to make our offer more user-friendly, more effective and safer. Cookies are stored on your device and which your browser saves. Most of the cookies we use are known as “session cookies”. These are automatically deleted at the end of your visit. Cookies cause no harm to your device and do not contain any viruses. We reserve the right to exchange anonymised information with our partners (e.g. cookie IDs), to process them, in particular to link them to information about areas of interest, to store, aggregate and analyse them according to various criteria. Furthermore, you may object to the use of the cookie concerned through the links to the websites of our partners shown below.

We use the following categories of cookies on our website:

1. STRICTLY NECESSARY COOKIES

These cookies are essential in order to enable you to move around the website and use its features. Without these cookies, services you have asked for such as remembering your login details or shopping basket items cannot be provided.

2. PERFORMANCE COOKIES

These cookies collect anonymous information on how people use our website. For example, Google Analytics cookies help us to understand how customers arrive at our site, browse or use our site and highlight areas where we can improve areas such as suggest, products, navigation and marketing campaigns. The data stored by these cookies never shows personal details from which your individual identity can be established.

3. FUNCTIONALITY COOKIES

These cookies allow us to analyze your website usage and your selections on the website (e.g. your login name, language, or region), so we can save these settings and offer you a more personalized and more tailored experience. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

a. Google Analytics (Functional Cookies)

Seco Tools makes use of Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies, text files which are stored on your device and which allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is normally transferred to a Google server in the USA and stored there. However, if IP anonymity is activated on this website, your IP address will be abridged beforehand by Google within the Member States of the European Union or in other Contracting States of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the US and abbreviated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to the use of the website and the Internet vis-à-vis the website operator. The IP address provided by your browser within the framework of Google Analytics will not be merged with other Google data. You can prevent cookies from being saved by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all the functions of this website to the full. In addition, you can prevent Google collecting the data generated by the cookie and related to your use of the website (including your IP address), and the processing of this data by Google, by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.

If you want to get to know more of how Google is using the cookies, please click the following link https://policies.google.com/technologies/cookies?hl=en

b. Google Maps (Functional Cookies)

This site uses Google Maps to display a map. Google Maps is operated by Google, Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. By using this website, you agree to the collection, processing and use by Google, one of its representatives, or third parties, of the data collected automatically and the data entered by you.

For the Google Maps Terms of Service, see Google Maps Terms of Service http://www.google.com/intl/en/help/terms_maps.html. For full details, please visit google.com’s Privacy Center: Transparency and Choice http://www.google.com/intl/en/privacy/ and Privacy Policy http://www.google.com/intl/en/privacy/privacy-policy.html.

If you want to get to know more of how Google is using the cookies, please click the following link https://policies.google.com/technologies/cookies?hl=en

4. ADVERTISING COOKIES

These cookies collect information about your browsing habits in order to make advertising more relevant to you and your interests. They are provided by our third-party partners to analyze and track site visit and signups stemming from advertising. We do not share your personal information (such as name or email) to third-party providers outside of site visit data collected directly by such Advertising Cookies, though your site visit data may be linked with other personal information collected elsewhere by such third-party providers. Such external data processing is governed by the privacy policies of these third-party providers.

a. Google Adwords (Advertising Cookies)

As an AdWords customer, we also use Google Conversion Tracking, an analysis service provided by Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA, “Google”). Google AdWords will set a cookie on your device (“conversion cookie”) insofar as you have reached our website through a Google ad. These cookies lose their validity after 30 days and are not used for personal identification. If you visit certain of our pages and the cookie has not yet expired, we and Google can recognise that someone has clicked on the ad and has been redirected to our site. Each AdWords customer receives a different cookie. Thus cookies cannot be traced through the websites of AdWords customers. The information collected using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers are informed of the total number of users who clicked on their ad and were forwarded to a site containing a conversion tracking tag. However, they do not receive any information that allows users to be identified personally. If you do not wish to take part in the tracking process, you can also object to the setting of a cookie needed for this – for example, by using a browser setting which deactivates the automatic setting of cookies. You can also disable cookies for conversion tracking by setting your browser to block cookies from the domain “googleadservices.com”.

5. SOCIAL MEDIA COOKIES

These cookies allow you to share what you’ve been doing on the website on social media such as Facebook, Instagram, LinkedIn and Twitter. These cookies are not within our control.

If you are viewing a page of our website that contains one of the above buttons or iframes, you have not yet been connected to the provider concerned. The iframe is only activated by clicking on the button concerned, and only then does your browser establish a direct connection with the individual provider’s servers. The content of the plugin or iframe is transmitted by the provider concerned directly to your browser and integrated by this into our website.

When you access our website and click on the button, the providers concerned receive the information that someone has accessed the corresponding page of our Internet site. If, at this moment, you are logged in as a user with one of these providers, they can assign the visit to your user account – even if you do not click on the button. In this case, if you click on one of the buttons the corresponding information is transmitted directly from your browser to the provider concerned and stored there.

Information on the purpose and scope of data collection, the further processing and use of the data by the providers concerned and also about setting options for the protection of your privacy can be found in the current data protection guidelines of the respective providers. If you do not want one of the above providers to collect personal data about you via our Internet site, you must log out from the provider concerned before you visit our website.

6. WEB BEACONS

Some of our Web pages may contain electronic images known as Web beacons (sometimes known as clear gifs) that allow us to count users who have visited these pages. Web beacons collect only limited information which including a cookie number, time and date of a page view, and a description of the page on which the Web beacon resides. We may also carry web beacons placed by third party advertisers. These beacons do not carry any personally identifiable information and are only used to track the effectiveness of a particular campaign.

7. ACTIVE CAMPAIGN (EMAIL TRACKING)

To understand our users’ needs, we track responses to our emails – for example, to see which links are the most popular in newsletters, and to log and follow up responses to our marketing messages. To do this, we use pixel GIFs, also known as “pixel tags” – these are small image files that are placed within the body of our email messages. They enable us to tell if a message has been opened and to track click-throughs on links within the message.

Any other purposes for which Seco Tools wishes to use your personal data will be notified to you and your personal data will not be used for any such purpose without obtaining your prior consent.

You can always give your consent to or opt out of particular uses of your data

For turning cookies and similar technologies on and off

8. DELETE COOKIES

If you want to delete any cookies that are already on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies or you may set your web browser to do so.

Settings / Advanced settings / Privacy

Settings / Internet Options / Privacy

Tools / Internet Options / Security (Privacy or Advanced in older versions).

Seco does not assume any responsibility for the privacy practices or the contents of external websites to which the Site contain links.

Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site. To find out more about cookies please visit: http://www.allaboutcookies.org or see http://www.youronlinechoices.eu which contains further information about behavioral advertising and online privacy.

Cookies improve the way this site works, by using this website you are agreeing to our use of cookies. Read our Privacy policy Read our Legal notice